Privacy Policy

PRIVACY POLICY
DIAMOND IN THE ROUGH LLC ("DIAMOND IN THE ROUGH", 'we', 'our', 'us') and its subsidiary companies respect the privacy rights of its online visitors ('you', 'your', 'yours') and recognize the importance of protecting the information collected about them. We provide this statement (the "Privacy Policy") to help you to understand what we may do with any personal information that we obtain from you. This Privacy Policy guides how we collect, store and use the information that you provide us with.

By providing your personal information to us, you signify your acceptance of this Privacy Policy and agree that we may collect, use and disclose your personal information as described in this Privacy Policy. This Privacy Policy is incorporated into, and part of, the Terms and Conditions, which govern, in general, your use of the website maintained and operated by DIAMOND IN THE ROUGH (the "Site"). We will use your information only for the purposes set out below.

Although we are committed to maintaining your confidence and trust in all of our activities with you, this Privacy Policy does not govern our collection or use of data about you through channels other than the Site.

Please exit the Site immediately if you do not accept this Privacy Policy or are accessing the Site in a country or other territory where use of the Site is not permitted.

We may need to update this Privacy Policy from time to time. We recommend that you regularly check this page to ensure that you have read the most recent version.

LEGAL PURCHASE AGE
If you are under 18, we require that you inform a parent or guardian about DIAMOND IN THE ROUGH's Privacy Policy and Terms and Conditions as well as requiring their consent to the Privacy Policy and Terms and Conditions before registering with DIAMOND IN THE ROUGH or placing an order with DIAMOND IN THE ROUGH.

TYPES OF INFORMATION COLLECTED
The following information is provided by DIAMOND IN THE ROUGH to enable our online visitors to be fully informed of our Privacy Policies. The Site collects certain information when you interact with the Site. For example, the Site may collect "Personal Information" which is data that can be used to identify an individual, as defined by applicable law. The Site may also collect data that does not identify you specifically. The following is a list of data that we may collect and process about you:

• Information that you provide by filling out forms on the Site. This includes information you provide when you register to use the Site; subscribe to any services offered on the Site including but not limited to interactive services (such as blogs, chat rooms, message boards, or other user forums); enter a competition or promotion sponsored by DIAMOND IN THE ROUGH; complete a survey; or report a problem with the Site;
• Your correct date of birth, which we may require that you submit accurately to ensure that you do not access the Site if you are not of a legal age to purchase items offered for sale on the Site;
• Any information you may provide when you contact us or send us a correspondence;
• Details of any transactions you carry out through the Site including the placement of any orders by you; and
• Details of your visits to the Site including, but not limited to, your computer's IP address, password information, page interaction information, traffic data, location data, weblogs, and other data about the resources that you access.

WHAT PERSONAL INFORMATION DO WE COLLECT FROM YOU AND HOW WE USE IT
DIAMOND IN THE ROUGH collects personal information in several ways when you place an order, create an account, or register for a service offered by DIAMOND IN THE ROUGH. If an order is placed with us, we need to hold personal information including your name, email address, phone numbers, home address, shipping and credit card billing address(es) so that we can process and fulfill your order.

Additionally we may also obtain information as a result of authentication or identity checks. Sometimes we may ask for your telephone number. This number may be given to our courier for delivery services. These details allow us to process your order and to let you know the status of your order.

USE OF COOKIES ON OUR WEBSITE
In common with many websites, we use "cookies" to help us gather and store information about visitors to our Site. A cookie is a small data file that our server sends to your browser when you visit the Site. The use of cookies helps us to assist your use of certain aspects of the Site. You can delete cookies at any time or you can set your browser to reject or disable cookies. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to the Site.

We may use information from cookies for the following purposes:
• Traffic monitoring, for example, the IP address from which you access the Site, the type of browser and operating system used to access the site, the date and time of your access to the site, the pages you visit, and the Internet address of the website from which you accessed our Site;
• To recognize repeat visitors for statistical/analytical purposes; or
• Anonymous tracking of interaction with online advertising, for example, to monitor the number of times that a banner ad is displayed and the number of times it is clicked.

We may connect the information that we collect through cookies with other Personal Information that you provide to us. Such purposes are:
• To customize or personalize your experience of the Site; for example, so that we can greet you on the site by name;
• For transactional purposes, such as credit card sales; or
• To monitor your use of the Site in order to make our communications with you as relevant as possible; for example, by sending you email communications relevant to the parts of the Site that you visit most often or by letting you know about features of the Site that you have not accessed previously.

We may compile and report to third parties (such as advertisers) aggregate statistics about our users in terms of numbers, traffic patterns and related site information. If you choose not to receive cookies, you may still use most of the features of our website, including the ability to purchase items.

HOW PERSONAL INFORMATION MAY BE USED, INCLUDING ANYONE IT MIGHT BE SHARED WITH
DIAMOND IN THE ROUGH may use your personal information for the processing of orders, payments and to provide you with a personalized shopping experience. We will also use your details to fulfill and deliver your orders and manage your account. Personal Information that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information. Your personal information may also be shared with other trading divisions within the DIAMOND IN THE ROUGH group. Where there is a legal obligation to do so, we may disclose your information to any relevant regulatory body.

When you register with DIAMOND IN THE ROUGH, you will be offered the opportunity to opt out of our email newsletter and other update services. If you choose to opt-out for this service, we will not send you alerts for new products, features nor enhancements; special offers; upgrade opportunities; contests or events of interest. However, if you choose to receive our emails from time-to-time we will use the information you provide to promote the products and services of our business partners or other companies within the DIAMOND IN THE ROUGH Group via email or direct mail. We do collate information about site traffic, sales, wish list, and other commercial information which we may pass on to third parties but this information does not include any information which can identify you personally. We strive to limit use of your information to those offers that we think you would appreciate receiving. Finally, we may use your personal information for our internal marketing and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve our site design to better meet our visitors' needs. If we change our policy on disclosure to others, we will inform you and give you the choice of opting out.

In addition to disclosures identified in the purposes above, from time to time we may disclose Personal Information to

• Our service providers and subcontractors, including our affiliates, retained to perform functions on our behalf or to provide services to us, such as warehousing and delivery; marketing and advertising; data processing; software development; website hosting and management; information technology and office services; legal, accounting, audit and other professional service providers; and further provided such service provider does not collect, use or disclose the personal information for any purpose other than to perform such functions or to provide services to us or as otherwise required by law;
• Unaffiliated service providers with whom DIAMOND IN THE ROUGH may subcontract, including website hosting companies, fulfillment companies and other third party service providers;
• The prospective seller or buyer of DIAMOND IN THE ROUGH's business or assets, including where DIAMOND IN THE ROUGH or substantially all of DIAMOND IN THE ROUGH's assets is acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets;
• If we are under a duty to disclose or share your personal data in order to: comply with any legal or regulatory obligation; respond to inquiries or requests from public authority; enforce or apply the DIAMOND IN THE ROUGH Terms of Use and other agreements; permit us to pursue available remedies or limit the damages that we may sustain; or protect the rights, property, safety or security of DIAMOND IN THE ROUGH, our employees, agents, contractors, customers, the visitors of the Site or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

OPT-IN AND OPT-OUT PROVISIONS
When you register, you will be given the option to opt-out of subscribing to our regular update service.

At all times, we will offer you the opportunity to opt-out of any service to which you have subscribed. Any email we send you will contain an easy automated opt-out link so that you can opt-out of that particular mailshot. Simply follow the indications in the email. Alternatively you can change your email preferences or opt out of all emails by logging into My Account. It is not our current policy to share our customers' personal details with third parties other than as stated herein.

HOW YOU CAN ACCESS AND, IF NECESSARY, CHANGE THE PERSONAL INFORMATION DIAMOND IN THE ROUGH MAINTAINS
If for any reason you are concerned that the personal information held by DIAMOND IN THE ROUGH is not correct, please visit the website and, after logging into the site using the "Sign In" menu on the home page, your personal information will be made available for review and change in the "My Account" section. Only you or, upon your request, the Customer Care department, may access your personal data from the website using your password and User ID.

SAFEGUARDING YOUR PERSONALLY IDENTIFIABLE INFORMATION
Data we collect may be processed by staff operating outside the US who work for us or for one of our suppliers or service providers. Such staff may be engaged in, among other things, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy.

Where we have given you (or where you have chosen) a user identification code, password or any other piece of information as a part of a registration scheme or a security procedure to enable you to access certain parts of the Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. In particular, you should not share your password with anyone who is not of legal age to enter into contracts and purchase goods in the country or other territory in which you are located or are accessing the Site or to anyone in a country or other territory where use of the Site is not permitted.

We will only collect personally identifiable information to the extent deemed reasonably necessary to serve you in view of our legitimate business purposes as set out above, and we will use our best endeavors to maintain appropriate safeguards to ensure the security, integrity and privacy of the information you have provided us with. When you place an order or access your account information, we use a Secure Socket Layer (SSL) encryption which encrypts your information before it is sent to us to protect it from unauthorized use. In addition, we will take reasonable steps to ensure that third party business partners to whom we transfer any data will provide sufficient protection of that personal information. Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal Information, we cannot guarantee the security of the data you transmit to the Site; any transmission is at your own risk. Once we have received your information, we will use reasonable efforts to try to prevent unauthorized access.

In the unlikely event that we believe that the security of your Personal Information in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is appropriate, we would endeavor to do so as promptly as possible under the circumstances, and, to the extent we have your email address, we may notify you by email.

LINKS
The Site may contain links or references to other websites outside of our control. Links to other websites may use our Site logo or style as a result of a co-branding agreement. These websites may send their own cookies to you and may collect data and make use of that data in ways that this Site would not. Please be aware that we have no control over these websites and our Privacy Policy does not apply to these sites. We encourage you to read the Privacy Policies and terms of use linked or referenced in the websites you enter.

As required, this Privacy Policy may be supplemented by additional legal requirements in jurisdictions where we conduct business. Nothing in this Privacy Policy or otherwise will create, or add to, any right or claim (whether legal, equitable or otherwise) that any individual or person may have at law or otherwise against the DIAMOND IN THE ROUGH Group, the company or any third party or any of their respective directors, officers, employees, agents or representatives; nor will the existence of this Privacy Policy or its application impose or add to any obligations or liability upon the DIAMOND IN THE ROUGH Group that the DIAMOND IN THE ROUGH Group does not already otherwise have under law.

WHERE AND HOW TO ASK QUESTIONS OR FILE COMPLAINTS
If you require more information please go to the Contact Us section of the web site. If you wish to talk to a DIAMONDINTHEROUGH.COM customer care representative please contact us on: USA 888-245-5145, Calls from outside the USA will be charged at international rates.

YOUR CONSENT
By visiting DIAMONDINTHEROUGH.COM, you are accepting and consenting to the practices described in this Privacy Policy and the Terms and Conditions.