The Rough Diamonds Truths

Only one out of thousands of diamonds have enough character and distinctness to be selected by Diamond in the Rough.

Diamond in the Rough sources an enormous amount of rough diamonds, only to accept one to three percent of the diamonds we evaluate.

We examine thousands of rough diamonds to find a handful that meet our standards without cutting or polishing, and, moreover, to bear our name. Although many diamonds can look beautiful once cut, they lack the intrinsic artistic integrity all Diamond in the Rough stones possess.

Every rough diamond is as unique as a fingerprint.

Like a human's fingerprint, no two diamonds are ever the same. Since it takes 1-3 billion years and a multitude of factors to create and form a diamond, each contains its own unique traits and characteristics.






Rough diamonds come in a huge spectrum of colors.

It's no coincidence that some of the most famous diamonds in the world are color diamonds. Found in only a few places around the globe, these unique stones form only when certain gasses and elements interact with carbon atoms during diamond creation to create a distinct shade. At Diamond in the Rough, we work with all shades to create a distinct and fashion forward look.